2012年度自動(dòng)化行業(yè)最具影響力品牌評(píng)選介紹
時(shí)光飛逝,轉(zhuǎn)眼2012漸進(jìn)尾聲?;仡?012年,全球經(jīng)濟(jì)運(yùn)行質(zhì)量明顯劣于之前的主流預(yù)期,新興市場全面補(bǔ)跌出人意料。中國經(jīng)濟(jì)運(yùn)行最引人關(guān)注的核心特征是經(jīng)濟(jì)增長率明顯下降,2012年中國經(jīng)濟(jì)增速可能會(huì)創(chuàng)1989年以來的新低,這意味著一個(gè)以高速增長為標(biāo)志的時(shí)代結(jié)束。一個(gè)偉大時(shí)代的結(jié)束將伴隨著另一個(gè)偉大時(shí)代的開啟,以"經(jīng)濟(jì)結(jié)構(gòu)調(diào)整,產(chǎn)業(yè)轉(zhuǎn)型升級(jí)"為背景,中國經(jīng)濟(jì)將有望開始進(jìn)入一個(gè)新的時(shí)代。
制造業(yè)是實(shí)現(xiàn)工業(yè)化的水之源、木之本,是現(xiàn)代化的原動(dòng)力,是國家實(shí)力的支柱。一個(gè)國家沒有強(qiáng)大的制造能力,永遠(yuǎn)成不了經(jīng)濟(jì)強(qiáng)國。"產(chǎn)業(yè)轉(zhuǎn)型升級(jí)",首當(dāng)其沖的就是制造業(yè),而自動(dòng)化是制造業(yè)的靈魂。自動(dòng)化行業(yè)的產(chǎn)業(yè)升級(jí),或?qū)⒊蔀?轉(zhuǎn)型升級(jí)"的排頭兵和關(guān)鍵一環(huán)。品牌影響力是指品牌開拓市場、占領(lǐng)市場、并獲得利潤的能力。同時(shí)也是一個(gè)國家經(jīng)濟(jì)發(fā)展的縮影,折射著經(jīng)濟(jì)實(shí)力的增長和各個(gè)產(chǎn)業(yè)的發(fā)展趨勢(shì)。品牌影響力已成為左右顧客選擇商品的重要因素。
環(huán)顧四周,工業(yè)控制和自動(dòng)化產(chǎn)品品牌大多都還是外資品牌的天下,自從"自動(dòng)化行業(yè)最具影響力品牌"評(píng)選活動(dòng)開創(chuàng)以來,我們一直本著"見證和記錄中國自動(dòng)化行業(yè)的發(fā)展歷程,宣揚(yáng)優(yōu)秀的自動(dòng)化品牌和產(chǎn)品,促進(jìn)中國自動(dòng)化產(chǎn)業(yè)健康、穩(wěn)定地發(fā)展。"的宗旨,穩(wěn)步發(fā)展,執(zhí)著推進(jìn)。不經(jīng)意間,"自動(dòng)化行業(yè)最具影響力品牌"評(píng)選活動(dòng)已經(jīng)是第10個(gè)年頭了。這10年來,我們一直期望中國的民族自動(dòng)化品牌能快速崛起,擴(kuò)大品牌影響力,成為外資品牌可敬可畏的強(qiáng)大對(duì)手。轉(zhuǎn)眼10年過去,可惜的是,在很多自動(dòng)化產(chǎn)品里,我們鮮有看到能和外資品牌比肩的民族品牌出現(xiàn)。不過從加入世貿(mào)后到現(xiàn)在,國內(nèi)的工業(yè)控制和儀器儀表等行業(yè)都經(jīng)受住了全球一體化的沖擊,完成平穩(wěn)過渡。自2012年度開始,為了促進(jìn)民族品牌更快速崛起,讓國內(nèi)自動(dòng)化行業(yè)快馬加鞭,趕超國際領(lǐng)先品牌,"自動(dòng)化行業(yè)最具影響力品牌"評(píng)選活動(dòng)將不再區(qū)分國內(nèi)品牌和國際品牌。這標(biāo)志我們對(duì)國產(chǎn)品牌特殊扶植的時(shí)期告一段落,更是體現(xiàn)自動(dòng)化網(wǎng)站在全球一體化的高度對(duì)待影響力品牌,一視同仁地待國內(nèi)外品牌.此外,我們對(duì)本年度的評(píng)選項(xiàng)目也做了一定的改進(jìn),并進(jìn)一步完善了最具影響力品牌評(píng)選的活動(dòng)規(guī)則。使評(píng)選活動(dòng)更加體現(xiàn)"見證和記錄中國自動(dòng)化行業(yè)的發(fā)展歷程,宣揚(yáng)優(yōu)秀的自動(dòng)化品牌和產(chǎn)品,促進(jìn)中國自動(dòng)化產(chǎn)業(yè)健康、穩(wěn)定地發(fā)展。"的宗旨。
The Selection Introduce of 2012 Annual Automation Industry's Most Influential Brand ---Witness the development course, promote excellent brand
Time flies, 2012 is coming to the end. In the past year, The quality of global economic operation is obviously inferior to the mainstream of the expected. Emerging markets are also fell surprisingly. The most noteworthy of Chinese economic performance is the obvious decline in the rate of economic growth. In 2012,Chinese economic growth rate may be the lowest since 1989, which means the end of a rapid growth period. At the same time, the end of a great era will be accompanied by the opening of another one. " The adjustment of economic structure, transformation and upgrading industrial " as a background Chinese economy is expected to enter a new era.
The manufacturing sector is fundamental to achieve industrialization, it‘s also the driving force of the industrial modernization and the pillar of the national power. A country without strong manufacturing capacity will never become an economic power. Automation is the soul of the manufacturing sector and the manufacturing sector is the same important to "Industrial transformation and upgrading”.The industrial upgrading of automation industry may be the key factor of “transformation and upgrading”.
The brand influence meaning the ability to extend and control the market and achieve the profit. At the same time it is also a microcosm of the national economic development, reflecting the growth of economic strength and the trends in various industries. Brand influence has become an important factor in the decision of customers to choose goods.
Looking around, most of the industrial control and automation products brands are still dominated by foreign brands. Since the selection activity of "automation industry's most influential brand" started, We always adhere to the purpose of “witnessing and recording Chinese automation industry development, promoting excellent automation products and brands, to promote the Chinese automation industry healthy, stable development”. Development steadily, advanced persistently. Inadvertently, the contest of automation industry's most influential brand has been already hold 10 years. In the past 10 years, we have been expecting that Chinese automation brands could rise quickly and expand the brand influence in order to act as a counterweight to the the foreign brands.
Unfortunately, we rarely see our national brands which can act as a counterweight to foreign brands in the past ten years. But up to now, the domestic industrial control and instrumentation industries have withstood the impact of globalization and completed a smooth transition after joining WTO. Since 2012, in order to promote the national brand rise rapidly, make the home automation industry catch up to international leading brand at full speed, " automation industry's most influential brand " selection activity will no longer distinguish between domestic and international brand which marks that the period of special foster domestic brands comes to an end, and embodies that when the Automation website are in the face of selection influence brand, we will stand in the height of global unification and we will be impartial to the brand at home and abroad.
In addition,we do some improvements on this year's entries, and improve the most influential brand evaluation activity rules in order to reflect the purposes of”witness and record Chinese automation industry development, promoting excellent automation products and brands, to promote the Chinese automation industry health, steady development”.
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